Thank you!

Even if we do not prevail this time, we proved that people on the West Side want change.

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When I started the campaign for Jersey City Council to represent Ward B, I had no idea what running for office was like and how hard it would be. What motivated me to run was a city government that was not working for working class people.

I am filled with gratitude towards everyone who helped us fight for a West Side for All, from fellow candidates Councilman Council At-Large Rolando Lavarro. and Chris L. Gadsden, to North NJ Democratic Socialists of America, Our Revolution New Jersey, and HPAE - Health Professionals & Allied Employees, and the wonderful volunteers who came in and knocked doors because they believed in our project. It’s truly impossible to build a campaign alone and I will be grateful to each and every one of you for the rest of my life. Thank you Cary Tilton and Mike Dewar for your leadership on our campaign.

The vote count will be finalized and certified next week, and as of now we are down by 198 votes out of 4,333 cast. That is less than a 5% margin. So, hat tip to Team Fulop and Councilmember Mira Prinz-Arey - they ran a fierce campaign, and we battled for every last vote.

Even if we do not prevail, we proved that people on the West Side want change.

When door-knocking one day, I met an immigrant senior citizen widow, living in a rent control building, but did not know it. Her rent was about to be increased by an illegal amount. I worked with her granddaughter to push back against the landlord, who happened to be the same landlord as mine. This reminded me why I decided to run.

The saying goes, “you can’t fight City Hall,” but the truth is that many people are scared about being displaced from their homes, want a higher standard from their public services, and want a quality education for their kids. They don’t just deserve a voice - they deserve power.

I plan to keep fighting for the West Side I know and the West Side as I know it can be. I hope if you supported this campaign you will join me in that fight - as always my # is (201) 898-2906. Let’s get a coffee and talk about building a West Side For All.

Meet Joel

Joel is a rent control tenant, a long-time labor organizer, and a candidate fighting for all residents of Jersey City's West Side. Ward B is wonderfully diverse — by race, ethnicity, nationality, and income levels. From our temples, synagogues, churches, and mosques to our mom and pop businesses and restaurants on West Side Ave, Mallory, Communipaw, Bergen and JFK — we are a community that is majority working class and people of color. Joel's history of organizing and advocating for people of all economic, ethnic, and racial backgrounds has prepared him to represent Ward B.

 

In the press…

“…the status quo has failed…Jersey City needs council members who are not a rubber stamp for corporate and real estate funders and police unions.”

— Joel Brooks as quoted by Hudson County View


“…He proposed expanding affordable housing and rent control protections across the city, and called for ‘visionary long term solutions on school funding.’”

— Joel Brooks as referenced and quoted by NJ.com


“We have grinding generational poverty in some parts of Jersey City, and the solution is not a ten-story market-rate apartment building. The solution is providing what working-class people need to survive and thrive.

—Joel Brooks, in Jacobin

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